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Beyond NIL’s and Scholarships

Writer's picture: Ashley McDonoughAshley McDonough

In today's college athletics landscape, the conversation has shifted dramatically with the advent of Name, Image, and Likeness (NIL) deals. Athletes are now being thrust into a world where their worth is often measured in dollar signs, with lucrative sponsorships and endorsements overshadowing the true essence of sportsmanship and personal growth. While it's crucial to acknowledge that college athletes deserve to be compensated for their talents, it's equally important to remind them that their value extends far beyond financial gain. In the grand scheme of life, it is not the applause of fans or the size of a paycheck that matters, but rather how one is perceived in the eyes of God.


As athletes bask in the glory of their newfound financial opportunities, it's imperative to recognize the role that faith and character play in shaping their lives. The pursuit of wealth can easily lead to a distorted sense of self-worth, where athletes may begin to believe that their value is solely tied to their performance on the field or court. However, it's important to remember that true success is not just about financial gain but about maintaining one's character and integrity. This mindset can be detrimental, as it fosters a superficial understanding of success that neglects the importance of integrity, humility, and purpose. College athletes must remember that their time in sports is fleeting, and the true measure of their lives will ultimately be determined by their character and the legacy they leave behind.


The harsh reality is that many young athletes are swept away by the allure of fame and fortune, losing sight of the foundational principles that should guide their lives. Athletics should serve as a platform for personal development, teaching valuable lessons about teamwork, perseverance, and discipline. However, when the focus shifts solely to financial gain, these lessons can become secondary, leading to a generation of athletes who are ill-equipped to navigate the complexities of life beyond sports. Athletes must strike a balance between their ambitions and their responsibilities, recognizing that their actions today will have lasting consequences.


Moreover, the pressure to perform and secure lucrative NIL deals can create an unhealthy environment where athletes feel compelled to prioritize their financial interests over their spiritual and moral values. This is where the importance of faith comes into play. Athletes should seek guidance from their beliefs, understanding that true fulfillment comes not from external validation but from a deeper connection to their purpose and the values they hold dear. In a world that often equates success with monetary gain, athletes need to cultivate a mindset that prioritizes character and integrity above all else.


So… while the opportunities presented by NIL deals and scholarships are indeed significant, they should not overshadow the core values that define who we are as individuals. College athletes must recognize their place in the grand tapestry of life, understanding that their time in sports is a unique opportunity to grow, learn, and develop into well-rounded individuals. As they navigate the complexities of fame and fortune, let them remember that in the eyes of God, it is not the accolades or financial rewards that matter but the character they build and the lives they touch along the way. This enduring legacy of faith and integrity, which will endure long after the final whistle has blown, should inspire and motivate them to always strive for the best version of themselves.



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Ashley McDonough, MBA

NCSA Volleyball Recruiting Coach

Former Head College Coach

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Ashley McDonough

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