top of page

Maximizing Impact Through Corporate CRM: Strengthening Alumni and PSA Relationships and Engagement

Business and Christianity are becoming increasingly intertwined in the modern world, with many faith-based universities and colleges growing and seeing increased enrollment. For these institutions to engage their alums, they need to leverage corporate customer relationship management (CRM) tools. These tools help create networks between alums, track donations, and send personalized messages - all while maintaining an institution's bond with its alums. It also helps develop successful admissions processes and athletic recruitment strategies. Software solutions can be used for data collection and communicating with applicants/families - plus joint effort marketing campaigns will give higher education places the tech edge they need to compete in today's competitive environment. Let's explore how CRM, Faith & Alumni Engagement come together!


Three Biblical verses that stand out when intertwining Faith and CRM Alumni Engagement are:

1. Matthew 22: 34-40

2. Acts 2: 46-47

3. Ecclesiastes 8:6


Matthew 22: 34-40

"Hearing that Jesus had silenced the Sadducees, the Pharisees got together. One of them, an expert in the law, tested him with this question: "Teacher, which is the greatest commandment in the Law?" Jesus replied:" 'Love the Lord your God with all your heart and with all your soul and with all your mind.' This is the first and greatest commandment. And the second is like it: 'Love your neighbor as yourself.' All the Law and the Prophets hang on these two commandments." These verses encourage love and understanding, which should be at the heart of a successful alum engagement program. Creating an alum network through CRM systems will promote these two qualities amongst those involved in each respective college or university community.


Acts 2: 46-47

"Every day, they continued to meet together in the temple courts. They broke bread in their homes and ate together with glad and sincere hearts, praising God and enjoying the people's favor. And the Lord added to their number daily those who were being saved." This speaks of coming together collectively– something that could also be encouraged using a centralized system such as a CRM toolset when building connections around various networks involving different individuals who have been affiliated with a particular institution in some capacity or another throughout their life thus far.


Ecclesiastes 8:6

"For there is a proper time and procedure for every matter, though a person may be weighed down by misery." This reminds us of how precious time is and the importance of ensuring every moment counts regarding fundraising efforts. Using information tracked from donations made via CRM (or software programs such as DonorPerfect) allows us to provide that any support raised can go towards helping out students enrolled in a variety of degree programs or attending educational facilities, both alumni and prospective/current attendees alike.


Faith and CRM principles can also make collegiate recruitment easier, whether it's for college admissions or athletics. Technology can come in handy when collecting data, communicating with applicants and families, and creating targeted marketing campaigns tailored to your desired audience - you name it! With the right tools, institutions have what they need to succeed in today's competitive higher education landscape.


Philippians 4:13 states, "I can do all things through Christ who strengthens me." This verse emphasizes the importance of faith and strength in times of difficulty. Student-athletes considering NCAA Division 3 schools that don't offer athletic scholarships will often face the challenge of balancing their desire for an excellent education with limited financial resources. These student-athletes must carefully analyze their academic and financial options to choose a school that meets both criteria. By integrating admission software like Slate with athletic recruiting software like FrontRush, colleges can better track recruitment efforts and reduce the administrative burden on coaches and admissions staff. Plus, this integration provides valuable insight into which athletes need more attention during recruitment. All in all, it's a great way to streamline the process.


Finally, faith-based colleges/universities can use customized communications explicitly directed toward individual recipients, which leads to increased engagement and enhanced levels of satisfaction concerning current students, prospective students, and alum associated with each particular cohort. Utilizing corporate customer relationship management (CRM) solutions can be beneficial in reaching the highest possible levels to achieve the best possible results and optimize outcomes across similar situations, as discussed above.

bottom of page